Privacy Policy
Overview
We use the information that we collect about
you to fulfill your product and service purchases and to create a more personalized
online experience. This Policy may change from time to time, so please check back
periodically.
To ensure the highest quality purchasing experience
for you, we have relationships with our affiliated
companies, including without limitation, Rakuten
Card USA, Inc., and Rakuten Marketing LLC to
operate certain portions of our site and provide
site related and other services. Any references
to "we" or to "us" includes and refers to each
of these affiliated companies and to Rakuten
Commerce LLC., d/b/a Rakuten.com.
All information collected from you will be
shared with Rakuten, Inc., Rakuten USA, Inc.
and their affiliates.
We may process your information on a server
located outside the United States.
Except as otherwise discussed in this Privacy
Policy, this document only addresses the use
and disclosure of information that we collect
from you through the website “http://www.rakuten.com”
and through “Rakuten.com mobile app.” (collectively,
“Rakuten.com”). For some services, your personal
information may be collected and transferred
by us to a service provider that you have selected,
or you may visit other merchants through links
on our site that may collect and use your personal
information. In those cases the privacy policy
of that third-party service provider or that
merchant will govern how your information is
handled. We encourage you to ask questions
and to be very cautious before you disclose
your personal information to others.
This Privacy Policy will explain the following regarding use of our site:
What information does Rakuten.com collect from you? Rakuten Account Where do we collect information from you and how do we use it? Who is collecting your information? With whom do we share your information? How can you update or correct your Personally Identifiable Information? What are your choices regarding limitations on the collection, use, and distribution of your information? What security precautions are in place to protect against the loss, misuse, or alteration of your information? What about children's privacy? What about “Do not track” signals? What about Rakuten.com's use of third-party use of "cookies" and "action tags?" Why should I carefully review privacy policies of any third party sites accessible from Rakuten.com? How do I contact Rakuten.com about privacy questions or concerns? How can this Privacy Policy be changed?1. What information does Rakuten.com collect from you?
In order to better provide you with numerous
products and services, Rakuten.com collects
your information. Our primary goal in collecting
information from you is to provide you with
a smooth, efficient, and customized experience
while using our site.
We may collect personal information when you
register and set up an account, order a product
or service, register for a Gift List, enter
contests or sweepstakes, apply for the Rakuten.com
branded credit card, fill out surveys, and
send us feedback. For example, personally identifiable
information might include your name, billing
address, shipping address, telephone number,
e-mail address, credit card or other payment
information, and products viewing or purchase
history(“Personally Identifiable Information”).
With this information, Rakuten.com can fill
your orders and better provide you with personalized
services. For a few services, we may collect
your Personally Identifiable Information on
behalf of other merchants and share it with
them.
Rakuten.com does not sell or rent your Personally
Identifiable Information to third parties.
We also collect information about your interactions
with us, including the type of device or browser
you're using, your IP address, your browsing
behavior while on our website, and the URLs
of the websites you were at before you visited
our site (these are called "referring URLs").
Rakuten.com and our merchants use technologies
such as cookies or similar technologies to
analyze trends, administer the website, track
users' movements around the website, and to
gather demographic information about our user
base as a whole. Users can control the use
of cookies at the individual browser level.
On an aggregated basis, we collect anonymous
data related to the pages, products, downloads
and other content that is sampled, clicked
on, streamed, searched for, transferred from
and downloaded.
2. Rakuten Account
When you create an account on Rakuten.com, you
are creating an account that can be shared
and used across other services provided by
the Rakuten Group.
If you had previously created a Rakuten account
on another service offered by the Rakuten Group,
and now give your consent to Rakuten.com’s
Terms and Conditions and Privacy Policy, your
Personally Identifiable Information will be
transferred from the Rakuten Group Service
to Rakuten.com, and Rakuten.com will use your
Personally Identifiable Information in accordance
with this privacy policy.
If you sign in to your Rakuten account on
other services offered by the Rakuten Group
and accept the terms and privacy policy of
that Rakuten Group Service, you consent to
transfer your Personally Identifiable Information
from Rakuten.com to the Rakuten Group Service
for use according to that Rakuten Group Service’s
terms and privacy policy (even if such a company
is established in a country that does not offer
a level of protection comparable to that of
the Law on the Protection of Personal Data).
Your Rakuten account will be handled in conjunction
with other Rakuten Group Services (if you have
accepted their terms and privacy policy). Any
changes to your Rakuten Account will be combined
and reflected on your accounts with these Rakuten
Group services.
3.Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information
is to provide Rakuten.com's visitors with a
superior customized online experience. We use
the customer contact information to fill orders,
contact purchasers to inform them of their
order status, to send promotional information,
to enhance the oper
Personally Identifiable Information may also be transferred
to third parties who act for or on our behalf,
for further processing in accordance with
the purpose(s) for which the data were originally
collected or may otherwise be lawfully processed,
such as services delivery, evaluating the
usefulness of this website, marketing, data
management or technical support. Demographic
data also may be collected at our site from
third party advertising servers, content servers,
or web site analysis agents who provide us
with the zip code and area code associated
with a visitor's server, along with pages
viewed on our site. We review the actions
of the Rakuten.com visitors on an aggregate
basis to determine customers' preferences.
Rakuten.com also does research on our visitors'
demographics, interests, and pages that they
viewed, based upon the information provided
that they have provided to us during ordering,
a promotion, from our server log files, from
our web site analysis agents, or from contests,
drawings or surveys. We will use this data
to tailor the visitor's experience at our
site, to improve our marketing and promotional
efforts, to statistically analyze site use,
to improve our product offerings, and to customize
our site's content, layout, and services.
We receive reports from third party ad servers,
content servers, or web site analysis agents
that tell us how many ads were presented and
clicked upon or what content was served or
viewed.
This Privacy Policy does not apply to the
practices of third parties that we do not
own or control, including but not limited
to any third party websites, services and
applications that you elect to access through
the Service. While we attempt to facilitate
access only to those third party services
that share our respect for your privacy, we
cannot take responsibility for the content,
privacy policies, or practices of those third
party services. We encourage you to carefully
review the privacy policies of any third party
services you access.
We gather information in the following ways:
Shopping
We collect your Information while you are
shopping on the Rakuten.com site. We collect
this information from visitors to our site
regarding the URLs they came from, domain
types (e.g., .com or .org), their IP addresses,
the date and time of their visit or order,
the number of visits and orders, the number
of visits per browsing session, the server
type, the operating system and browser type
used to come to the site, the country, state
and telephone area code where their servers
are located, the pages and page titles of
our site that visitors viewed during their
visit, whether the visitor's computer is
enabled for Java or cookies, browser language,
applications and plug-ins, and any search
terms entered on our site.
Ordering
When you order from us, we collect Personally
Identifiable Information from you. If you
order one of our products or services, then
we will collect and maintain your name,
e-mail address, billing address, shipping
address, telephone number, product selections,
credit card or other payment information,
order number, referring URL, IP address,
page you bought from and a password. We
collect this information, in order to fill
your order, to communicate with you about
your order, to send you promotional materials
and maintain Rakuten ID. Before confirming
your order, you will have the opportunity
to review the product order form and make
changes and additions to the information
it contains and these changes will be automatically
kept for future use. We may require additional
verifications or information from you before
accepting any order.
Financing
You may apply for a Rakuten.com branded
credit card on our site. The credit card
is administered by a third party bank and
Rakuten.com's privacy policy does not apply
to any information that you provide to apply
for the credit card or to purchases you
make with that card. We encourage you to
carefully review the privacy policies of
the third party bank.
Contests and Sweepstakes
When you enter a contest or other promotion,
we may ask you for Personally Identifiable
Information such as your name, address and
e-mail address. We may request this Personally
Identifiable Information in order to administer
the contest, to send you promotional e-mails,
notify winners or to make the winners' list
publicly available pursuant to certain states'
laws. Your consent to such promotional use
and disclosure of this Personally Identifiable
Information may be a condition of your participation.
For example, as a condition of receiving
any prize you are likely to be required
to submit an Affidavit of Eligibility for
us to ensure your eligibility to receive
the prize according to the Contest Rules.
Newsletters, Promotional E-mails and Personalized
On-line Ads
As a service to our customers, we offer
free newsletters, such as promotional e-mails
and personalized on-line advertisements.
We will send you newsletters and e-mails
periodically listing current specials and
deals. You may "opt-out," or unsubscribe
from our newsletters, emails or personalized
on-line advertisements either by following
any unsubscribe instructions contained in
any e-mail, newsletter or personalized on-line
advertisement that you receive from us,
or by sending an e-mail to
support@customersupport.rakuten.com
to request opt out of receiving future email
from us. After our customer service receive
your email, we will promptly honor your
request. Once you have opted out of receiving
all newsletters, all promotional emails
or all personalized on-line ads, then you
will not receive any future promotional
emails, newsletters or personalized on-line
advertisements (as applicable) unless you
then open a new account, enter a contest,
or otherwise subsequently sign up to receive
newsletters, emails or personalized on-line
advertisements.
Please Note: If you agree to receive e-mails
from any of our third party service providers
or any third party merchants on our site,
then you will receive e-mails separately
from them and all information that you
choose to disclose to them will be subject
to their privacy policy. If you later decide
that you no longer want to receive their
e-mails, then you will need to follow their
own specific opt-out instructions. Following
the directions for opting out of disclosing
Personally Identifiable Information to
Rakuten.com will not opt you out of third
party disclosures and their promotional
emails.
Contact Information and Third Party Data
If you contact Rakuten.com or our customer
service representatives by telephone, e-mail
or letter, then we may keep a record of
your correspondence or comments. If you
report a problem with our site, then we
may collect such information in a file specific
to you. If you contact us through our feedback
area or by calling one of our customer service
representatives, then we may ask for your
name, e-mail address and order information
in order to send you a reply. If other users
or third parties send us correspondence
about your activities or purchases on our
site, then we may keep the information in
a file specific to you. The information
collected about you in these cases may include
your Personally Identifiable Information.
Customer Service
We use a third party to help us provide
customer service. In order to help you most
effectively, we provide them with your order
information, which includes Personally Identifiable
Information. Note that any contact with
Rakuten customer service in which Personally
Identifiable Information is exchanged with
a customer service representative will be
used only for the purpose of satisfying
your request. Any Personally Identifiable
Information you provide will not be recorded
or used for any reason beyond that of the
stated request.
Affiliate Program
Our Affiliate Program (Affiliate Connection)
is administered by a third party, on a third
party's Web site. Any information about
you that they collect is not governed by
this Policy and they will independently
collect, use and share your Personally Identifiable
Information in accordance with their own
privacy policies. If you have questions
about their information practices, then
please read their privacy policies.
Advertising
We may display advertisements on our site,
both our own advertisements and third party
advertisements. By knowing a little about
you and by using that Personally Identifiable
Information, Rakuten.com is able to deliver
more relevant advertisements and content
to you in the form of targeted banners and
promotions. For example, advertisers give
us an advertisement and tell us the type
of audience they want to reach. Rakuten.com
takes the advertisement and includes it
in a Rakuten.com e-mail to prior customers
whose Personally Identifiable Information
indicates that they meet that criterion.
We may also use Personally Identifiable
Information to allow our advertising partners
to assist us in delivering personalized
on-line ads to you by using cookies while
you are on the Internet. We also display
third party advertising, where third-party
servers display ads linked to certain search
terms that you have entered or to certain
pages that you are viewing. The third parties
may use technologies such as cookies to
gather information about your activities
on the Internet in order to provide you
advertising based upon your browsing activities
and interests.
Web Site Use
We also track customers' Personally Identifiable
Information such as traffic patterns throughout
their online session, including which pages,
information and advertisements that a customer
views while using the site and what items
that they place in their basket or purchase.
We use your information such as your IP
address to diagnose problems with our servers,
software, to administer our site and to
gather demographic information.
Cookies
We use cookies and may allow others to
use cookies in the operation of our site.
Cookies are unique identifiers that we
transfer to your device to enable our systems
to recognize your device and to provide
features such as recommendation, personalized
advertisements, and storage of items in
your shopping cart between visits.
The Help feature on most browsers will
tell you how to prevent your browser from
accepting new cookies, how to have the browser
notify you when you receive a new cookie,
or how to disable cookies altogether. Additionally,
you can disable or delete similar data used
by browser add-ons, such as Flash cookies,
by changing the add-on's settings or visiting
the Web site of its manufacturer. Because
cookies allow you to take advantage of some
of our essential features, we recommend
that you leave them turned on.
Action Tags/Web Beacons
We may use and allow others to use action
tags or web beacons in the operation of
our site; those action tags or web beacons
may contain Personally Identifiable Information.
To find out what action tags and web beacons
are and how they are used, see the Section
11 of this Policy.
4. Who is collecting your information?
Ad Servers and Content Servers
We may use third party ad servers or content
servers to serve ads, product information,
or other information both on and off our
site. Those third parties may use "action
tags" or web beacons throughout the site
to count the number of visitors who click
on a banner ad or other information and
to track the number of customers who continue
on to make a purchase. They may also place
their own "cookie" on your computer to help
those ads to run, analyze site usage and
to provide you with personalized on-line
advertisements. With respect to personalized
on-line ad serving, our third party ad server
may collect your first name and/or a product
group/category (chosen by Rakuten.com based
on your personal preferences and/or prior
purchase history e.g., electronics, books,
dvds), which are used to serve you the most
relevant personalized on-line ad. Except
as set in the following sentence, we do
not provide them with any of your Personally
Identifiable Information. For more information
about the information they collect, please
see the section "Use of Cookies and Action
Tags" below.
Image Servers
We use a third party image serving company
to serve the graphics that visitors see
on our site more quickly. We will disclose
the Information (visitor’s IP address and
the URLs of any graphics viewed and the
date and time of visit) to the third parties.
Note that it is with the requirement that
such Personally Identifiable Information
will be kept confidential and will be used
only for Rakuten.com services.
Email Services
We use a third party to send promotional
e-mails to customers. Images contained in
the email may be served by the third party.
They collect certain items of your information
such as your IP address, browser type, your
operating system, the country and server
your computer is logged onto, where the
servers that your computer is logged onto
is located, the time and date that a particular
email was viewed, the area code and zip
code associated with your server, and whether
you responded to a particular ad or email,
products viewed and whether you continued
on to make a purchase. Note that it is with
the requirement that such Personally Identifiable
Information will be kept confidential and
will be used only for Rakuten.com services.
Website Analysis Agent
We may contract with several online partners
to help manage and optimize our Internet
business and marketing. We use the services
of marketing companies to help us measure
the effectiveness of our advertising and
how visitors use our site. To do this, we
use Action Tags and cookies provided by
the marketing companies on this site to
collect Non-personally Identifiable Information.
The type of information we collect includes
things such as pages, product information
and advertisements viewed as well as what
items are placed in a shopping basket or
purchased, the order number, the amount
of a purchase, the product number and the
quantity purchased. By supplementing our
records, this information helps us learn
things like what kinds of customers our
site attracts, which of our products most
interest our customers, and what kinds of
offers our customers like to see. Although
the marketing companies log the information
coming from our site on our behalf, we control
how that data may and may not be used. For
more information, please see the section
"Use of Cookies and Action Tags" below.
Financing Services
We use a third party bank to provide the
Rakuten.com branded credit card and financing
to those customers who desire it. The bank
collects Personally Identifiable Information
to provide their financing services. Any
information about you that they collect
is not governed by this Policy and they
will independently collect, use and share
your Personally Identifiable Information
in accordance with their own privacy policies.
General Order Fulfillment and Site Operations
We contract with third-party service providers
to operate many of our website functions.
We may provide such other third-party service
providers with your other Personally Identifiable
Information in accordance with this Policy
as may be needed to fulfill any orders that
you may place.
Marketing Partners, Co-Branded Services, Framing/Windows
on Third-Party Sites
We may run promotions for merchants where
you may visit the merchants' sites. In some
of those promotions, a window or frame containing
the merchant's site may appear. Any time
you are in a window, you should assume that
your personal information is being collected,
used and disclosed in accordance with that
merchant's policies. Any information about
you that they collect is not governed by
this Policy and they will independently
collect, use and share your Personally Identifiable
Information in accordance with their own
privacy policies. If you have questions
about their information practices, then
please read their privacy policies. However,
once you click on a return link to our site,
you can expect that further information
that you disclose will be treated in accordance
with this Policy.
On occasion, unaffiliated third parties will "frame"
Rakuten.com's site in an effort to collect
customer information. To ensure your privacy,
make sure that your order originates from
Rakuten.com's site. Any information about
you that those unaffiliated third parties
collect is not governed by this Policy and
they will independently collect, use and
share your Personally Identifiable Information
in accordance with their own privacy policies.
If you have questions about their information
practices, then please read their privacy
policies. Rakuten.com is not in any manner
responsible in the event that you do disclose
information to an unaffiliated framing site.
Links and Banner Ads to Third-Party Sites
Please be aware that our site may contain
links to other sites on the Internet that
are owned and operated by third parties.
The information practices of those websites
linking from or to our site are not covered
by this Policy. These other sites may send
their own cookies to users, collect data,
or solicit personal information. Additionally,
other companies or ad servers, which place
advertising on our site may collect information
about you through the use of cookies when
you view or click on their advertising.
We cannot control this collection of information.
You should contact advertisers directly
if you have any questions about their use
of the information that they collect.
Marketplace
As a buyer on the Rakuten.com Marketplace,
sellers collect Personally Identifiable
Information that is reasonably necessary
for sellers to ship the products to you,
to communicate with you regarding purchases
and to communicate with you regarding any
issues that may arise in connection with
your purchase. This information includes
your "ship to" information and your email
address. As a seller on the Rakuten.com
Marketplace, buyers collect Personally Identifiable
Information that is reasonably necessary
for buyers to communicate with you regarding
the purchase and shipment of goods and services
purchased from you and any issues that may
arise in connection with their purchase.
This information includes your seller information
provided during your marketplace registration
and your email address. In addition, as
a seller on the Rakuten.com Marketplace,
all visitors and potential buyers on the
Site will be able to see and collect your
basic "seller information", seller rating,
buyer feedback of you and your seller email
address. Our marketplace agreements and
policies contain restrictions on a buyer's
and seller's collection, use and disclosure
of personal information obtained in connection
with use of the marketplace. However, Rakuten.com
cannot control any such collection, use
and/or disclosure by buyers or sellers,
and shall have no liability for any act
or omission by a buyer or seller with respect
to such information.
5. With whom do we share your information?
Fulfillment
The information collected by us is used
for processing orders, keeping you informed
about your order status, for statistical
purposes, for improving our site and its
performance, to serve ads, and to notify
you of products or special offers that may
be of interest to you. We will disclose
your Personally Identifiable Information
to third parties to charge your credit card,
fill your order, deliver your order, provide
customer service, provide you with credit
and deliver promotional e-mails to you from
Rakuten.com. For example, we must release
your credit card information to the card-issuing
bank to confirm payment; and release your
address and telephone information to the
delivery service to deliver products that
you ordered.
Other Parties Generally
We may provide Non-Personally Identifiable
Information about our customers' sales,
traffic patterns, and related site information
to third parties, but these statistics do
not include any Personally Identifiable
Information. We may release Personally Identifiable
Information such as account information
when we believe that such release is reasonably
necessary to enforce or apply our Terms
and Conditions or to protect the rights,
property, and safety of Rakuten.com, our
users, or others. If customers do not pay
us for products ordered, then we may submit
their Personally Identifiable Information
such as account information to a third party
collection agency. Those third parties include
authorized contractors, temporary employees
and consultants and other companies working
with us (collectively, "agents"). We will
ask our agents not to disclose or use your
personal information for purposes other
than to provide services to you or Rakuten.com.
Products Advertised on Our Site
Where you order or sign up for goods or
services offered through our site, but sold
directly to you by a third party or fulfilled
by a third party, we give your Personally
Identifiable Information to that third party
to facilitate the sale of such goods or
services (e.g., our Cellular Store and any
magazine offers available on our site).
Data Analysis Agents
The Personally Identifiable Information
collected by or for Rakuten.com may be provided
to an outside company for the purpose of
analysis. That analysis is to help us to
improve our site and product selection,
and to notify you of special offers that
may be of interest to you. That data analysis
agent may not share any Personally Identifiable
Information with others, or may not use
it for any other purpose than to help Rakuten.com.
Ad & Content Servers, Advertisers, Image
Servers and Website Analysis Agents
These third parties use their cookies'
identification numbers and internal web
site tracking features to serve ads on our
site and to collect aggregated information
to create statistics about our customers
and visitors, traffic patterns, and related
site information. In the event that our
ad servers collect any Personally Identifiable
Information on our behalf, it will not be
used by them or disclosed to any third parties.
Compliance with Service of Process or Law Enforcement
Occasionally Rakuten.com may be asked by
law enforcement or judicial authorities
to provide Personally Identifiable Information
to the appropriate governmental authorities.
We will disclose Personally Identifiable
Information upon receipt of a court order,
subpoena, or to cooperate with a law enforcement
investigation, without prior notice to you.
We fully cooperate with law enforcement
agencies in identifying those who use our
services for illegal activities. We reserve
the right to report to law enforcement agencies
any activities that we believe to be unlawful.
Sweepstakes and Drawings
Where you enter a sweepstakes, drawing
or other promotion, we may provide Personally
Identifiable Information from your entry,
including name, address, email address and
age, to the company providing the prize
or sponsoring the promotion. They may use
your Personally Identifiable Information
to send you marketing or promotional materials
or other communications.
Marketplace
s a buyer on the Rakuten.com Marketplace,
we share with sellers your Personally Identifiable
Information that is reasonably necessary
for sellers to ship the products to you
and to communicate with you regarding purchases
and any issues that may arise in connection
with your purchase. This information includes
your "ship to" information and your email
address. As a seller on the Rakuten.com
Marketplace, we share with buyers your Personally
Identifiable Information that is reasonably
necessary for buyers to communicate with
you regarding the purchase and shipment
of goods and services purchased from you
and any issues that may arise in connection
with their purchase. This information includes
your seller information provided during
your marketplace registration and your email
address. In addition, as a seller on the
Rakuten.com Marketplace, we share with all
visitors and potential buyers on the Site
your basic "seller information," seller
rating, buyer feedback of you and your seller
email address.
Sale of the Company
Rakuten.com and its affiliated companies
each reserve the right to disclose your
Personally Identifiable Information in the
event that any such company is sold, in
whole or in part, either as an entire corporate
entity or through an asset sale that includes
a customer information database. This right
is reserved whether or not the customer
database is sold independently of any continuing
operations of such company.
Your California Privacy Rights
California residents may request a list
of certain third parties to which we have
disclosed personally identifiable information
about you for their own direct marketing
purposes. You may make one request per calendar
year. In your request, please attest to
the fact that you are a California resident
and provide a current California address
for your response. You may request this
information in writing by contacting us
at privacy@mail.rakuten.com. Please allow
up to thirty (30) days for a response.
6. How can you update or correct your Personally Identifiable Information?
We believe you should have the ability to access and edit the personal information that you have provided to us. During the online ordering process you can review, change, or delete the information that you have submitted. You may change any of your personal information in your account online at any time. We encourage you to promptly update your information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Also, as a security measure we "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. As a result, you should not expect that all of your Personally Identifiable Information will be completely removed from our backed-up databases.
7. What are your choices regarding collection, use, and distribution of your information?
You may "opt-out," or unsubscribe from our
newsletters, emails or personalized on-line
advertisements by following any unsubscribe
instructions in any e-mail, newsletter or
personalized on-line advertisement you receive
from us, or by sending an e-mail to
support@customersupport.rakuten.com to
request opt out of receiving future email
from us. After our customer service receive
your email, we will promptly honor your request.
After doing so, if you have opted out of receiving
all newsletters, all promotional emails or
all personalized on-line ads, then you will
not receive future promotional emails, newsletters
or personalized on-line advertisements (as
applicable), unless you open a new account,
enter a contest, or otherwise subsequently
sign up to receive newsletters, emails or
personalized on-line advertisements.
Please Note: If you agree to receive e-mails
from any of our third party service providers
or any third party merchants on our site,
you will receive e-mails separately from
them, and information that you choose to
disclose to them will be subject to their
privacy policy. Any information about you
that those third party service providers
collect is not governed by this Policy and
they will independently collect, use and
share your Personally Identifiable Information
in accordance with their own privacy policies.
If you have questions about their information
practices, then please read their privacy
policies. If you later decide that you no
longer want to receive their e-mails, you
will need to follow their own specific opt-out
instructions. Opting out to "optout@Rakuten.com"
as described above will not opt you out of
promotional emails from third party service
providers.
Note regarding Ad-servers and other Content
Servers: You may also set your browser so
that it will not accept "cookies" to prevent
assignment from the ad server of a unique
identifier; however, you may experience difficulty
shopping on our site and performing other
transactions if you do so.
8. What security precautions are in place to protect against the loss, misuse, or alteration of your information?
In order to most efficiently serve you, credit
card transactions and order fulfillment are
handled by established third party banking,
processing agents and distribution institutions.
They receive the information needed to verify
and authorize your credit card or other payment
information and to process and ship your order.
Within Rakuten.com, your information is kept
on password protected, limited access servers.
Wherever possible and applicable, Rakuten.com
servers reside behind a corporate firewall
that maintains controls on access to the system
from both our internal network and the Internet.
9. What about children's privacy?
You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 13 years of age. If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed personally identifiable information to us, then please contact us at privacy@mail.rakuten.com so that we may delete the child's information.
10. What about “Do Not Track” signals?
Our website does not respond to “Do Not Track” signals. There is currently no universally recognized standard for “Do Not Track” signals. The World Wide Web Consortium is still working towards establishing a uniform “Do Not Track” web browser mechanism. Accordingly, at this time, our website does not respond to any “Do Not Track” signals.
11. What about Rakuten.com and third-party use of "cookies" and "action tags?"
Rakuten.com Cookies:
When you use our site we will store cookies
on your computer in order to facilitate
and customize your use of our site. A cookie
is a small data text file, which a Web site
stores on your computer's hard drive (if
your Web browser permits) that can later
be retrieved to identify you to Rakuten.com.
The cookies make your use of the site easier,
allow you to retrieve an earlier shopping
cart, make the site run more smoothly and
help us to maintain a secure site. You will
be unable to shop on our site without your
browser set to accept cookies.
Ad Server and Content Server Cookies:
We may use an outside ad serving company
or content server to display banner advertisements
and other information on our site and other
sites or to serve promotional emails or
personalized on-line ads. As part of their
service, they place a separate cookie on
your computer. Except for the company that
serves our promotional emails and the company
that serves personalized on-line ads, Rakuten.com
does not provide third-party ad servers
with any of your Personally Identifiable
Information.
Personalized On-line Ad Serving:
We may provide the company that serves our
personalized on-line ads with Personally
Identifiable Information such as your first
name and/or with a product group/category
(chosen by Rakuten.com based on your personal
preferences and/or prior purchase history
e.g., electronics, books, DVDs), which are
used to serve you the most relevant personalized
on-line ad. The unique identifier included
within the cookie placed tells the ad serving
company to serve you a personalized on-line
ad when you visit the site of a participating
web site within the network. The foregoing
Personally Identifiable Information is not
disclosed to the participating web sites.
Our third-party ad servers will occasionally use outside
agents, whose computers will serve ads on
our site in the same manner and under the
same conditions as above. In addition, other
ad serving companies or advertisers may
place banner ads on our site in the same
manner as above, but accept as disclosed
in this policy we do not disclose to them
any Personally Identifiable Information.
Image Server Cookies:
As part of the ad-serving process, a third
party may serve graphics upon our site.
In order to customize their service, they
may also place a cookie upon your computer.
While Rakuten.com does not control their
use of that cookie, no Personally Identifiable
or individual customers' product information
is collected.
Website Analysis Agent Cookies:
We may use a third party to analyze what
our visitors find to be most interesting
on our site. To do that, they will place
a cookie on your computer with a randomly
assigned unique number in order to track
the pages that you view on our site, along
with other Non-Personally Identifiable Information.
Action Tags, Web Beacons and other Data Collection
Methods:
An action tag or a web-beacon (also known
as a clear gif or a pixel tag) is a method
used to track responses or actions by customers
who view certain advertisements or other
information on our site. Action tags are
1x1 pixel images embedded in a website page
that are used to transparently collect information.
Our ad server, content servers, affiliate
program manager and website analysis agents
may use action tags to count the number
of times that visitors click on a particular
banner ad or visit the pages of our site
and to provide information about what products
are viewed or purchased. Without collecting
any Personally Identifiable Information,
they use that data to tell us (and other
advertisers) which ads are the most effective
on particular sites. Our ad server, content
server, affiliate program manager and website
analysis agents may use an action tag on
our basket page, checkout page, and other
pages, to keep anonymous track of the number
of times that clicking on a banner ad or
views other information on our site results
in a purchase. They also collect Non-personally
Identifiable Information such as the amount
of the purchase, order confirmation number,
stock keeping unit number, quantity and
identity of product purchased.
E-mail Distributor's Use of Action Tags:
Our third-party e-mail distributor may also
use action tags. They may, for example,
keep track of when a promotional e-mail
is opened and provide Rakuten.com with ongoing
aggregated reports of how many customers
have responded. We share with them Personally
Identifiable Information such as web site
usage information about visitors to our
web site who have received a promotional
e-mail or other targeted promotional campaign.
They use the information for the purpose
of targeting future campaigns and upgrading
visitor information used in reporting statistics.
For this purpose, we and our third-party
e-mail distributor note some of the pages
you visit on our web site through the use
of action tags.
12. Why should I carefully review privacy policies of any third party sites accessible from Rakuten.com?
Any information about you that those unaffiliated third parties collect is not governed by this Policy and they will independently collect, use and share your Personally Identifiable Information in accordance with their own privacy policies, data collection use and disclosure practices. If you have questions about their information practices, then please read their privacy policies. Rakuten.com is not responsible for the policies or practices of third parties. Please be aware that this site may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those web sites linked to Rakuten.com are not covered by this Privacy Policy. These other sites may send their own cookies to users, collect data, or solicit personal information. Additionally, other companies that place advertising on our site may collect information about you when you view or click on their advertising through the use of cookies. We cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect.
13. How do I contact Rakuten.com about privacy questions or concerns?
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, then please contact Rakuten.com by sending a letter to:Attn: Legal Department
Rakuten Commerce LLC
800 Concar Dr, Suite 175,
San Mateo, CA 94502
e-mail: raa-legal@mail.rakuten.com
How can this Privacy Policy be changed?
If Rakuten.com makes changes to any terms or conditions of the Privacy Policy, then the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately upon being posted unless we tell you otherwise.