We use the information that we collect about
you to fulfill your product and service purchases and to create a more personalized
online experience. This Policy may change from time to time, so please check back
To ensure the highest quality purchasing experience for you, we have relationships with our affiliated companies, including without limitation, Rakuten Card USA, Inc., and Rakuten Marketing LLC to operate certain portions of our site and provide site related and other services. Any references to "we" or to "us" includes and refers to each of these affiliated companies and to Rakuten Commerce LLC., d/b/a Rakuten.com. All information collected from you will be shared with Rakuten, Inc., Rakuten USA, Inc. and their affiliates. We may process your information on a server located outside the United States.
1. What information does Rakuten.com collect from you?
In order to better provide you with numerous
products and services, Rakuten.com collects
your information. Our primary goal in collecting
information from you is to provide you with
a smooth, efficient, and customized experience
while using our site.
We may collect personal information when you register and set up an account, order a product or service, register for a Gift List, enter contests or sweepstakes, apply for the Rakuten.com branded credit card, fill out surveys, and send us feedback. For example, personally identifiable information might include your name, billing address, shipping address, telephone number, e-mail address, credit card or other payment information, and products viewing or purchase history(“Personally Identifiable Information”). With this information, Rakuten.com can fill your orders and better provide you with personalized services. For a few services, we may collect your Personally Identifiable Information on behalf of other merchants and share it with them. Rakuten.com does not sell or rent your Personally Identifiable Information to third parties.
2. Rakuten Account
When you create an account on Rakuten.com, you
are creating an account that can be shared
and used across other services provided by
the Rakuten Group.
3.Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information
is to provide Rakuten.com's visitors with a
superior customized online experience. We use
the customer contact information to fill orders,
contact purchasers to inform them of their
order status, to send promotional information,
to enhance the oper
Personally Identifiable Information may also be transferred to third parties who act for or on our behalf, for further processing in accordance with the purpose(s) for which the data were originally collected or may otherwise be lawfully processed, such as services delivery, evaluating the usefulness of this website, marketing, data management or technical support. Demographic data also may be collected at our site from third party advertising servers, content servers, or web site analysis agents who provide us with the zip code and area code associated with a visitor's server, along with pages viewed on our site. We review the actions of the Rakuten.com visitors on an aggregate basis to determine customers' preferences. Rakuten.com also does research on our visitors' demographics, interests, and pages that they viewed, based upon the information provided that they have provided to us during ordering, a promotion, from our server log files, from our web site analysis agents, or from contests, drawings or surveys. We will use this data to tailor the visitor's experience at our site, to improve our marketing and promotional efforts, to statistically analyze site use, to improve our product offerings, and to customize our site's content, layout, and services. We receive reports from third party ad servers, content servers, or web site analysis agents that tell us how many ads were presented and clicked upon or what content was served or viewed.
We gather information in the following ways:
We collect your Information while you are shopping on the Rakuten.com site. We collect this information from visitors to our site regarding the URLs they came from, domain types (e.g., .com or .org), their IP addresses, the date and time of their visit or order, the number of visits and orders, the number of visits per browsing session, the server type, the operating system and browser type used to come to the site, the country, state and telephone area code where their servers are located, the pages and page titles of our site that visitors viewed during their visit, whether the visitor's computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on our site.
When you order from us, we collect Personally Identifiable Information from you. If you order one of our products or services, then we will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this information, in order to fill your order, to communicate with you about your order, to send you promotional materials and maintain Rakuten ID. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contains and these changes will be automatically kept for future use. We may require additional verifications or information from you before accepting any order.
Contests and Sweepstakes
When you enter a contest or other promotion, we may ask you for Personally Identifiable Information such as your name, address and e-mail address. We may request this Personally Identifiable Information in order to administer the contest, to send you promotional e-mails, notify winners or to make the winners' list publicly available pursuant to certain states' laws. Your consent to such promotional use and disclosure of this Personally Identifiable Information may be a condition of your participation. For example, as a condition of receiving any prize you are likely to be required to submit an Affidavit of Eligibility for us to ensure your eligibility to receive the prize according to the Contest Rules.
Newsletters, Promotional E-mails and Personalized On-line Ads
Contact Information and Third Party Data
If you contact Rakuten.com or our customer service representatives by telephone, e-mail or letter, then we may keep a record of your correspondence or comments. If you report a problem with our site, then we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, then we may ask for your name, e-mail address and order information in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on our site, then we may keep the information in a file specific to you. The information collected about you in these cases may include your Personally Identifiable Information.
We use a third party to help us provide customer service. In order to help you most effectively, we provide them with your order information, which includes Personally Identifiable Information. Note that any contact with Rakuten customer service in which Personally Identifiable Information is exchanged with a customer service representative will be used only for the purpose of satisfying your request. Any Personally Identifiable Information you provide will not be recorded or used for any reason beyond that of the stated request.
Our Affiliate Program (Affiliate Connection) is administered by a third party, on a third party's Web site. Any information about you that they collect is not governed by this Policy and they will independently collect, use and share your Personally Identifiable Information in accordance with their own privacy policies. If you have questions about their information practices, then please read their privacy policies.
We may display advertisements on our site, both our own advertisements and third party advertisements. By knowing a little about you and by using that Personally Identifiable Information, Rakuten.com is able to deliver more relevant advertisements and content to you in the form of targeted banners and promotions. For example, advertisers give us an advertisement and tell us the type of audience they want to reach. Rakuten.com takes the advertisement and includes it in a Rakuten.com e-mail to prior customers whose Personally Identifiable Information indicates that they meet that criterion. We may also use Personally Identifiable Information to allow our advertising partners to assist us in delivering personalized on-line ads to you by using cookies while you are on the Internet. We also display third party advertising, where third-party servers display ads linked to certain search terms that you have entered or to certain pages that you are viewing. The third parties may use technologies such as cookies to gather information about your activities on the Internet in order to provide you advertising based upon your browsing activities and interests.
Web Site Use
We also track customers' Personally Identifiable Information such as traffic patterns throughout their online session, including which pages, information and advertisements that a customer views while using the site and what items that they place in their basket or purchase. We use your information such as your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information.
Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as recommendation, personalized advertisements, and storage of items in your shopping cart between visits.
Action Tags/Web Beacons
We may use and allow others to use action tags or web beacons in the operation of our site; those action tags or web beacons may contain Personally Identifiable Information. To find out what action tags and web beacons are and how they are used, see the Section 11 of this Policy.
4. Who is collecting your information?
Ad Servers and Content Servers
We use a third party image serving company to serve the graphics that visitors see on our site more quickly. We will disclose the Information (visitor’s IP address and the URLs of any graphics viewed and the date and time of visit) to the third parties. Note that it is with the requirement that such Personally Identifiable Information will be kept confidential and will be used only for Rakuten.com services.
We use a third party to send promotional e-mails to customers. Images contained in the email may be served by the third party. They collect certain items of your information such as your IP address, browser type, your operating system, the country and server your computer is logged onto, where the servers that your computer is logged onto is located, the time and date that a particular email was viewed, the area code and zip code associated with your server, and whether you responded to a particular ad or email, products viewed and whether you continued on to make a purchase. Note that it is with the requirement that such Personally Identifiable Information will be kept confidential and will be used only for Rakuten.com services.
Website Analysis Agent
We use a third party bank to provide the Rakuten.com branded credit card and financing to those customers who desire it. The bank collects Personally Identifiable Information to provide their financing services. Any information about you that they collect is not governed by this Policy and they will independently collect, use and share your Personally Identifiable Information in accordance with their own privacy policies.
General Order Fulfillment and Site Operations
We contract with third-party service providers to operate many of our website functions. We may provide such other third-party service providers with your other Personally Identifiable Information in accordance with this Policy as may be needed to fulfill any orders that you may place.
Marketing Partners, Co-Branded Services, Framing/Windows on Third-Party Sites
We may run promotions for merchants where you may visit the merchants' sites. In some of those promotions, a window or frame containing the merchant's site may appear. Any time you are in a window, you should assume that your personal information is being collected, used and disclosed in accordance with that merchant's policies. Any information about you that they collect is not governed by this Policy and they will independently collect, use and share your Personally Identifiable Information in accordance with their own privacy policies. If you have questions about their information practices, then please read their privacy policies. However, once you click on a return link to our site, you can expect that further information that you disclose will be treated in accordance with this Policy.
On occasion, unaffiliated third parties will "frame" Rakuten.com's site in an effort to collect customer information. To ensure your privacy, make sure that your order originates from Rakuten.com's site. Any information about you that those unaffiliated third parties collect is not governed by this Policy and they will independently collect, use and share your Personally Identifiable Information in accordance with their own privacy policies. If you have questions about their information practices, then please read their privacy policies. Rakuten.com is not in any manner responsible in the event that you do disclose information to an unaffiliated framing site.
Links and Banner Ads to Third-Party Sites
As a buyer on the Rakuten.com Marketplace, sellers collect Personally Identifiable Information that is reasonably necessary for sellers to ship the products to you, to communicate with you regarding purchases and to communicate with you regarding any issues that may arise in connection with your purchase. This information includes your "ship to" information and your email address. As a seller on the Rakuten.com Marketplace, buyers collect Personally Identifiable Information that is reasonably necessary for buyers to communicate with you regarding the purchase and shipment of goods and services purchased from you and any issues that may arise in connection with their purchase. This information includes your seller information provided during your marketplace registration and your email address. In addition, as a seller on the Rakuten.com Marketplace, all visitors and potential buyers on the Site will be able to see and collect your basic "seller information", seller rating, buyer feedback of you and your seller email address. Our marketplace agreements and policies contain restrictions on a buyer's and seller's collection, use and disclosure of personal information obtained in connection with use of the marketplace. However, Rakuten.com cannot control any such collection, use and/or disclosure by buyers or sellers, and shall have no liability for any act or omission by a buyer or seller with respect to such information.
5. With whom do we share your information?
The information collected by us is used for processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, to serve ads, and to notify you of products or special offers that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to charge your credit card, fill your order, deliver your order, provide customer service, provide you with credit and deliver promotional e-mails to you from Rakuten.com. For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery service to deliver products that you ordered.
Other Parties Generally
We may provide Non-Personally Identifiable Information about our customers' sales, traffic patterns, and related site information to third parties, but these statistics do not include any Personally Identifiable Information. We may release Personally Identifiable Information such as account information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of Rakuten.com, our users, or others. If customers do not pay us for products ordered, then we may submit their Personally Identifiable Information such as account information to a third party collection agency. Those third parties include authorized contractors, temporary employees and consultants and other companies working with us (collectively, "agents"). We will ask our agents not to disclose or use your personal information for purposes other than to provide services to you or Rakuten.com.
Products Advertised on Our Site
Where you order or sign up for goods or services offered through our site, but sold directly to you by a third party or fulfilled by a third party, we give your Personally Identifiable Information to that third party to facilitate the sale of such goods or services (e.g., our Cellular Store and any magazine offers available on our site).
Data Analysis Agents
The Personally Identifiable Information collected by or for Rakuten.com may be provided to an outside company for the purpose of analysis. That analysis is to help us to improve our site and product selection, and to notify you of special offers that may be of interest to you. That data analysis agent may not share any Personally Identifiable Information with others, or may not use it for any other purpose than to help Rakuten.com.
Ad & Content Servers, Advertisers, Image Servers and Website Analysis Agents
These third parties use their cookies' identification numbers and internal web site tracking features to serve ads on our site and to collect aggregated information to create statistics about our customers and visitors, traffic patterns, and related site information. In the event that our ad servers collect any Personally Identifiable Information on our behalf, it will not be used by them or disclosed to any third parties.
Compliance with Service of Process or Law Enforcement
Occasionally Rakuten.com may be asked by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, without prior notice to you. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we believe to be unlawful.
Sweepstakes and Drawings
Where you enter a sweepstakes, drawing or other promotion, we may provide Personally Identifiable Information from your entry, including name, address, email address and age, to the company providing the prize or sponsoring the promotion. They may use your Personally Identifiable Information to send you marketing or promotional materials or other communications.
s a buyer on the Rakuten.com Marketplace, we share with sellers your Personally Identifiable Information that is reasonably necessary for sellers to ship the products to you and to communicate with you regarding purchases and any issues that may arise in connection with your purchase. This information includes your "ship to" information and your email address. As a seller on the Rakuten.com Marketplace, we share with buyers your Personally Identifiable Information that is reasonably necessary for buyers to communicate with you regarding the purchase and shipment of goods and services purchased from you and any issues that may arise in connection with their purchase. This information includes your seller information provided during your marketplace registration and your email address. In addition, as a seller on the Rakuten.com Marketplace, we share with all visitors and potential buyers on the Site your basic "seller information," seller rating, buyer feedback of you and your seller email address.
Sale of the Company
Rakuten.com and its affiliated companies each reserve the right to disclose your Personally Identifiable Information in the event that any such company is sold, in whole or in part, either as an entire corporate entity or through an asset sale that includes a customer information database. This right is reserved whether or not the customer database is sold independently of any continuing operations of such company.
Your California Privacy Rights
California residents may request a list of certain third parties to which we have disclosed personally identifiable information about you for their own direct marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. You may request this information in writing by contacting us at firstname.lastname@example.org. Please allow up to thirty (30) days for a response.
6. How can you update or correct your Personally Identifiable Information?
We believe you should have the ability to access and edit the personal information that you have provided to us. During the online ordering process you can review, change, or delete the information that you have submitted. You may change any of your personal information in your account online at any time. We encourage you to promptly update your information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Also, as a security measure we "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. As a result, you should not expect that all of your Personally Identifiable Information will be completely removed from our backed-up databases.
7. What are your choices regarding collection, use, and distribution of your information?
You may "opt-out," or unsubscribe from our
newsletters, emails or personalized on-line
advertisements by following any unsubscribe
instructions in any e-mail, newsletter or
personalized on-line advertisement you receive
from us, or by sending an e-mail to
request opt out of receiving future email
from us. After our customer service receive
your email, we will promptly honor your request.
After doing so, if you have opted out of receiving
all newsletters, all promotional emails or
all personalized on-line ads, then you will
not receive future promotional emails, newsletters
or personalized on-line advertisements (as
applicable), unless you open a new account,
enter a contest, or otherwise subsequently
sign up to receive newsletters, emails or
personalized on-line advertisements.
Please Note: If you agree to receive e-mails
from any of our third party service providers
or any third party merchants on our site,
you will receive e-mails separately from
them, and information that you choose to
disclose to them will be subject to their
that those third party service providers
collect is not governed by this Policy and
they will independently collect, use and
share your Personally Identifiable Information
in accordance with their own privacy policies.
If you have questions about their information
practices, then please read their privacy
policies. If you later decide that you no
longer want to receive their e-mails, you
will need to follow their own specific opt-out
instructions. Opting out to "optout@Rakuten.com"
as described above will not opt you out of
promotional emails from third party service
Note regarding Ad-servers and other Content Servers: You may also set your browser so that it will not accept "cookies" to prevent assignment from the ad server of a unique identifier; however, you may experience difficulty shopping on our site and performing other transactions if you do so.
8. What security precautions are in place to protect against the loss, misuse, or alteration of your information?
In order to most efficiently serve you, credit
card transactions and order fulfillment are
handled by established third party banking,
processing agents and distribution institutions.
They receive the information needed to verify
and authorize your credit card or other payment
information and to process and ship your order.
Within Rakuten.com, your information is kept on password protected, limited access servers. Wherever possible and applicable, Rakuten.com servers reside behind a corporate firewall that maintains controls on access to the system from both our internal network and the Internet.
9. What about children's privacy?
You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 13 years of age. If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed personally identifiable information to us, then please contact us at email@example.com so that we may delete the child's information.
10. What about “Do Not Track” signals?
Our website does not respond to “Do Not Track” signals. There is currently no universally recognized standard for “Do Not Track” signals. The World Wide Web Consortium is still working towards establishing a uniform “Do Not Track” web browser mechanism. Accordingly, at this time, our website does not respond to any “Do Not Track” signals.
11. What about Rakuten.com and third-party use of "cookies" and "action tags?"
When you use our site we will store cookies on your computer in order to facilitate and customize your use of our site. A cookie is a small data text file, which a Web site stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you to Rakuten.com. The cookies make your use of the site easier, allow you to retrieve an earlier shopping cart, make the site run more smoothly and help us to maintain a secure site. You will be unable to shop on our site without your browser set to accept cookies.
Ad Server and Content Server Cookies:
We may use an outside ad serving company or content server to display banner advertisements and other information on our site and other sites or to serve promotional emails or personalized on-line ads. As part of their service, they place a separate cookie on your computer. Except for the company that serves our promotional emails and the company that serves personalized on-line ads, Rakuten.com does not provide third-party ad servers with any of your Personally Identifiable Information.
Personalized On-line Ad Serving:
We may provide the company that serves our personalized on-line ads with Personally Identifiable Information such as your first name and/or with a product group/category (chosen by Rakuten.com based on your personal preferences and/or prior purchase history e.g., electronics, books, DVDs), which are used to serve you the most relevant personalized on-line ad. The unique identifier included within the cookie placed tells the ad serving company to serve you a personalized on-line ad when you visit the site of a participating web site within the network. The foregoing Personally Identifiable Information is not disclosed to the participating web sites.
Our third-party ad servers will occasionally use outside agents, whose computers will serve ads on our site in the same manner and under the same conditions as above. In addition, other ad serving companies or advertisers may place banner ads on our site in the same manner as above, but accept as disclosed in this policy we do not disclose to them any Personally Identifiable Information.
Image Server Cookies:
As part of the ad-serving process, a third party may serve graphics upon our site. In order to customize their service, they may also place a cookie upon your computer. While Rakuten.com does not control their use of that cookie, no Personally Identifiable or individual customers' product information is collected.
Website Analysis Agent Cookies:
We may use a third party to analyze what our visitors find to be most interesting on our site. To do that, they will place a cookie on your computer with a randomly assigned unique number in order to track the pages that you view on our site, along with other Non-Personally Identifiable Information.
Action Tags, Web Beacons and other Data Collection Methods:
An action tag or a web-beacon (also known as a clear gif or a pixel tag) is a method used to track responses or actions by customers who view certain advertisements or other information on our site. Action tags are 1x1 pixel images embedded in a website page that are used to transparently collect information. Our ad server, content servers, affiliate program manager and website analysis agents may use action tags to count the number of times that visitors click on a particular banner ad or visit the pages of our site and to provide information about what products are viewed or purchased. Without collecting any Personally Identifiable Information, they use that data to tell us (and other advertisers) which ads are the most effective on particular sites. Our ad server, content server, affiliate program manager and website analysis agents may use an action tag on our basket page, checkout page, and other pages, to keep anonymous track of the number of times that clicking on a banner ad or views other information on our site results in a purchase. They also collect Non-personally Identifiable Information such as the amount of the purchase, order confirmation number, stock keeping unit number, quantity and identity of product purchased.
E-mail Distributor's Use of Action Tags:
Our third-party e-mail distributor may also use action tags. They may, for example, keep track of when a promotional e-mail is opened and provide Rakuten.com with ongoing aggregated reports of how many customers have responded. We share with them Personally Identifiable Information such as web site usage information about visitors to our web site who have received a promotional e-mail or other targeted promotional campaign. They use the information for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. For this purpose, we and our third-party e-mail distributor note some of the pages you visit on our web site through the use of action tags.
12. Why should I carefully review privacy policies of any third party sites accessible from Rakuten.com?
Attn: Legal Department
Rakuten Commerce LLC
800 Concar Dr, Suite 175,
San Mateo, CA 94502